A Gannett Company

Digital Properties for Publishers

We let you focus on what you know best: Publishing

A Publisher’s Best Friend

Whether you’re the little blogger that could, or a fast moving multi-site operation with dozens of employees, the USA TODAY Sports Digital Properties team is here to help you connect the dots.

Tracking down advertisers and managing relationships takes time. And time is a luxury that may be in short supply when you’re buried up to your eyeballs with the day to day of producing content for your site. Enter the USA TODAY Sports Digital Properties. We’ve got a dedicated sales team.. We’ve got the relationships with the brands. We deliver them to your doorstep with meaningful campaigns and unique activations around your audience. Our trafficking department is online 24/7 to ensure smooth delivery of campaigns. Best of all, this costs you nothing.

The bottom line: we work for you. As a Digital Properties partner you’ll have access to:


We put your site in front of premium national advertisers, selling it at premium rates, offering solutions to boost your bottom line.


Let us push your content across our group, growing your traffic and building your audience without lifting a finger.

Content Development

Getting your hands on exclusive content isn’t always easy or cheap. USA TODAY Sports Digital Properties can provide you with the freshest videos and photos to set your site apart.

Campaign Management

Sit back and collect checks. Simple!


USA TODAY Sports Digital Properties is a true market leader in digital media technology. Proprietary relationships with companies including PointRoll, give you access to the latest advertising, content and analytics technology available on the internet.

Industry Resources

Need credentials to a major event? Trying to interview a big name athlete? You got it! Our team has the resources and connections to make it happen.